The Pipeline House Book a teardown
Moving companies · Demo build

Attribution for a 6-truck moving company

Tagging every lead to its true source, then showing cost per booked job by channel.

6%
Share of revenue from 40% of leads

This is a demonstration build on realistic sample data, not a client engagement. It is labelled as such deliberately.

The problem

The company bought leads from four places and reported on all of them the same way: how many came in, and what each one cost. Nobody could say what happened after the lead arrived.

What was built

UTM parameters that persist across sessions and survive into the CRM, a call-tracking number per source, form capture on the site, and a nightly write-back that attaches booked revenue to the originating source.

The result

One vendor was supplying roughly 40% of total lead volume and about 6% of booked revenue. The spend moved. This is a demonstration build on realistic sample data.